Storm campaigns ready to launch the morning after weather hits, year-round inspection offers, and every website visitor answered in seconds. Capture every lead and build steady pipeline the rest of the year.
Roofing marketing has to handle sudden lead spikes and long sales cycles.
Call volume doubles overnight after a storm. Whoever answers first wins the job, and most roofers cannot respond fast enough.
Revenue spikes after storms then drops to nothing. No system for steady pipeline during dry periods.
Roof replacements are $8K-$15K+ decisions. Customers research for months. Most roofers send one quote and never follow up.
Be ready when weather hits. Stay visible when it does not.
Customer data, job history, roof install dates, and location data sync from your CRM automatically.
AI knows every past customer, their roof age, location, and service history.
Draft your storm campaign once, in your brand voice. When weather hits, pick the affected segment and launch the same morning.
Text and email to the past customers you choose, with live reach counts before you send.
AI website chat answers storm-surge visitors in seconds and captures every lead, even when your phones are slammed.
Automations queue follow-ups for leads who have not booked.
Seasonal inspection offers, roof age nurture campaigns, review requests, and referral programs run continuously.
Steady pipeline even when the weather is clear.
Every reply from a customer for roofing companies asking about an estimate, scheduling, or pricing lands in one inbox, organized by conversation. Website chat and SMS replies are live today. AI-drafted replies and email replies are live in early access.
Storm response and year-round marketing, automated.
Hailstorm hits Thursday night. Friday morning you pick the affected segment and launch your pre-drafted campaign - text and email to 500 past customers.
18-month nurture for customers with roofs approaching end of life. Material comparisons, financing options, and seasonal installation windows.
January: post-winter check. March: spring inspection. May: storm prep. September: gutter cleaning. November: end-of-year tax planning.
A review automation asks recent customers for a Google review by text and email, with a personal technician mention.
When a roof wraps up, an automation asks the happy customer to pass your name to the neighbors who watched the work go up - with a free inspection offer to share.
High-value roofing estimates not accepted within 7 days trigger a personalized sequence with financing, testimonials, and seasonal urgency.
The complete storm response playbook plus year-round marketing calendar for roofing companies.
Read articleAI gives a 10-person roofing company the same marketing capabilities as a national franchise.
Read articleConnect your roofing CRM data to AI-powered campaigns that run automatically.
Read articleMarqeable runs your campaigns, answers every visitor and text in seconds, drafts every email reply, and turns them into booked meetings and paying customers - even while your team is offline.