The follow-up sequence generator
Pick the scenario, fill in four details, and get the timed email and text sequence with subject lines and copy skeletons ready to edit.
Scenario
Webinar
Trade show
Inbound
Reads naturally after "how [customer] used".
Inbound: Demo or contact request
Instant acknowledgment, then a short day 1 / 3 / 7 sequence that stops the moment they reply.
An instant, useful acknowledgment (not "we received your request")
Sam from Acme: got your request. Quick question so I can point you at the right thing: [one qualifying question]? Reply here anytime.
The same acknowledgment by email, with the next step already in it
Subject: Re: your Acme request
Hi [first name], Thanks for reaching out about our onboarding analytics. Two ways to go from here: 1. Grab a time now: [booking link] 2. Reply with [one qualifying question] and I will send the most relevant thing first. Sam Acme
Proof for their situation, ask repeated
Subject: How [customer like them] uses our onboarding analytics
Hi [first name], One example close to your situation: [customer], [situation], [result]. If that is the outcome you are after, a 20-minute call to see if it fits is the fastest way to check fit: [booking link] Sam Acme
Answer the most common objection before they raise it
Subject: The question most people ask about our onboarding analytics
Hi [first name], The question most people ask at this point is [objection]. Short answer: [two sentences]. Happy to go deeper: [booking link] Sam Acme
Close the loop
Subject: Should I close this out?
Hi [first name], If our onboarding analytics is not a priority right now, no reply needed and I will close this out. If it is, [booking link] still works. Sam Acme
Two rules the sequence assumes
The sequence halts the moment the contact replies, and a person answers the reply. Texts go only to contacts who gave written consent. Square brackets are the parts only you can write. The timing and structure follow Automated lead follow-up.
The sequence is the easy part. Stopping it on reply is not.
Describe this sequence to Marqeable in a sentence and it builds the automation, sends on your approval, halts the moment someone replies, and drafts the answer for you.
Why most follow-up sequences fail in the first hour
Follow-up is lost at the start, not the end. Webinar no-shows are half the registrants and most teams send them the same replay link as attendees. Trade show leads sit in a badge-scan export for a week. Demo requests wait a day for a first reply, and in mystery shops more than half never get one. The sequences here front-load the first touch, then earn every later one with something useful.
Each scenario follows the structure from the linked guide: a fast first touch, one message per job, an ask sized to how warm the contact is, and a close-the-loop email so you stop before you become noise. The bracketed parts are deliberately left to you. Personalization is what makes the second email get opened.
The guides behind the sequences: webinar follow-up, trade show follow-up, and automated lead follow-up.